For years, television news ads were a wide-reaching, but often unfocused, method of marketing. First approaches relied on simply buying time during popular news broadcasts, hoping to capture the attention of any and all viewers. However, the arrival of sophisticated data analytics and addressable

Commuters squeezed into metro trains offer advertisers a unique audience. These transit systems provide a captive market, with passengers engaged for extended periods. Advertisers can utilize this captive audience through bold displays that make an impact. Metro train advertising offers concrete